Bone Denim was conceived to be Africa’s first global jeans-wear brand. The premise behind the brand was to harness and channel the wild, fierce, mysterious spirit
of the African continent into a denim brand, thus taking denim back to its roots of danger and revolution.
This shoot was produced for a feature on Bone Denim in the publication Where it’s at/Here.
Art Direction: Louis de Villiers/RH
Illustration: Louis de Villiers