Durban International Film Festival
The marketing campaign for the 2010 Durban Film Festival started as a 30 second animated opening sequence for the festival.
The clip showed an excited movie goer checking his watch, leaving his apartment and heading off to the film festival. He is seemingly oblivious of the strange and fascinating world he travels through, a sign that his attention is totally focused on the film he is about to see.
The clip was laid out as a grid of sequential frames to create a poster and accompanying promotional material that clearly referenced the act of film-making.
Illustration: RH, Greg Darroll
Animation: Greg Darroll