Takeout packaging (pitch work)
Nando’s, a chain of Afro-Portuguese chicken restaurants, asked us to conceptualise a range of takeout packaging centred around the idea of coming together.
Our rseponse was to devise a modular system of appropriately sized boxes that literally came together to form a large illustration showing – you guessed it – people coming together. No matter how the boxes are configured, the picture makes sense... sort of!
Art Direction: RH